MyHeritage Privacy Policy

Ova Pravila privatnosti su poslednji put ažurirana 8. novembra 2026.
Ukoliko ih niste pregledali od tog datuma, molimo vas učinite to sada.

PRIVACY POLICY SUMMARY

Who Are We?

MyHeritage is a direct-to-consumer company headquartered in Israel. MyHeritage develops services for family history research and DNA testing.

Naši ključni principi privatnosti

MyHeritage nikada nije prodavao niti licencirao lične podatke (kao što su imena klijenata, e-adrese, adrese prebivališta i porodična stabla) i nikada to neće činiti u budućnosti.

MYHERITAGE NIKADA NIJE PRODAVAO NI LICENCIRAO GENETSKE PODATKE ILI ZDRAVSTVENE PODATKE I NIKADA TO NEĆE ČINITI U BUDUĆNOSTI, BEZ VAŠE IZRIČITE SAGLASNOSTI.

MyHeritage nikada neće dostaviti Vaše lične podatke osiguravajućim kompanijama ili Vašem poslodavcu ni pod kojim okolnostima.

MyHeritage zabranjuje upotrebu svojih DNK usluga organima za sprovođenje zakona.

Korisnici mogu obrisati svoje podatke sa MyHeritage-a u bilo kom trenutku. Brisanje je trajno i nepovratno.

Ovu Politiku privatnosti možemo s vremena na vreme ažurirati, a kada to učinimo, ažuriraćemo datum na vrhu ovog dokumenta. Ako su promene značajne, obavestićemo Vas putem e-pošte ili na našem Vebsajtu.

Pojmovi pisani velikim slovom koji se koriste, ali nisu definisani u ovoj Politici privatnosti, imaće značenje koje im je pripisano u našim Uslovima i odredbama.

What Information Do We Collect About You?

We collect the information that we need to provide our Service (as defined in our Terms and Conditions), as described below:

Information you share directly with us. For example, information that you enter when you sign up for the Service, create a family tree or do your family history research using the Service, communicate with our customer support staff and our automated virtual assistant, fill in a questionnaire or survey on our Website, and so on.

Information from Public and Historical Records. We digitize such records ourselves or license them from archives and other sources, to create content needed by genealogists. These records may include public information about you.

Informacije o našim DNK uslugama. Ako ste u prošlosti kupili naš DNK komplet, ili postavili svoje DNK podatke na naš Vebsajt, mi izvlačimo vaš DNK iz vašeg DNK uzorka ili koristimo vaše postavljene DNK rezultate, obrađujemo ih i sprovodimo genetičku analizu kako bismo vam pružili naše DNK usluge. DNK usluge nisu dostupne u Rusiji, Izraelu i nizu drugih zemalja. Nova DNK postavljanja više nisu podržana.

Information we receive when you use our Service. We collect web-behavior information using automated means of data collection technologies (like cookies) to enhance your experience of visiting the Website and understand how our Services are being used. See our Cookie Policy for more information.

How Do We Use Your Personal Information?

Da bismo Vam pružili našu Uslugu. To uključuje prikazivanje Vašeg porodičnog stabla, poređenje Vašeg porodičnog stabla sa drugim porodičnim stablima da bismo Vam ponudili Smart Matches™, poređenje Vašeg porodičnog stabla sa istorijskim zapisima da bismo Vam ponudili Record Matches, poređenje Vaših DNK podataka sa drugim korisnicima da bismo Vam ponudili DNK podudaranja, pružanje DNK izveštaja, pružanje funkcija zasnovanih na veštačkoj inteligenciji i slično.

To communicate with you about the Service.

To market the Service to you, from which you can opt-out at any time.

For internal business purposes, to improve and develop new products and services, perform internal data analysis, analyze the use of the Website to improve the customer experience or assess our promotional campaigns.

Za istraživanje, uz Vašu saglasnost. Ako dobrovoljno odlučite da učestvujete u istraživanju i saglasite se sa našim Obaveštenim pristankom za DNK ili Pristankom za individualno deljenje podataka.

Da li će MyHeritage otkriti bilo koju od Vaših ličnih informacija trećim stranama?

LIČNE INFORMACIJE KOJE STE PRUŽILI, UKLJUČUJUĆI GENETIČKE INFORMACIJE I ZDRAVSTVENE INFORMACIJE, NIKADA NEĆE BITI PRODATE NITI LICENCIRANE OD STRANE NAS TREĆIM STRANAMA, UKLJUČUJUĆI FARMACEUTSKE KOMPANIJE, VLADINE AGENCIJE ILI DRUGE KORPORACIJE, BEZ VAŠE IZRIČITE SAGLASNOSTI. NIKADA NEĆE BITI PRODATE NITI LICENCIRANE OD STRANE NAS OSIGURAVAJUĆIM DRUŠTVIMA ILI VAŠEM POSLODAVCIMA NI POD KOJIM OKOLNOSTIMA.

Nećemo pružati informacije organima za sprovođenje zakona, osim ako to ne zahteva validan sudski nalog ili sudski poziv za genetičke informacije.

Nećemo otkrivati nijednu od Vaših ličnih informacija bilo kojoj trećoj strani, osim u sledećim vrlo ograničenim okolnostima:

(a) sa našim pružaocima usluga (npr. platnim platformama) pod zaštitom odgovarajućih sporazuma – da bismo Vam pružili našu Uslugu; (b) sa Vašim DNK podudaranjima (ako su omogućena) i sa Vašim Smart Matches (ako su omogućena); (c) kada se to od nas zahteva zakonom ili tokom pravnih postupaka, ili radi sprečavanja prevare i sajber kriminala; (d) za istraživanje, ako ste izričito dali saglasnost za Obavešteni pristanak za DNK ili Pristanak za individualno deljenje podataka; i (e) u vezi sa akvizicijom našeg poslovanja.

Security of Your Personal Information

We have implemented technical, physical and administrative security measures to protect against the loss, misuse, unauthorized access, alteration or disclosure of users' personal information under our control. For example: we periodically review and enhance our security and privacy practices as necessary, we commission periodic penetration tests to test the robustness of the security of our Service, only authorized personnel have access to personal information, and we only work with labs and third parties who meet and commit to our security standards.

Upravljanje Vašom privatnošću

Dajemo Vam mogućnost da delite informacije na različite načine. Možete odabrati kada i sa kim delite svoje informacije van Usluge. Možete onemogućiti DNK podudaranja ili Smart Matching™, odabrati da ne koristite AI Biographer™, Scribe AI, niti bilo koju od naših dodatnih funkcija zasnovanih na veštačkoj inteligenciji, odustati od pregleda rezultata za određene neizlečive uslove unutar DNK zdravstvenih izveštaja, dati ili odbiti saglasnost za istraživanje, upravljati kolačićima, zatražiti da se uništi Vaš DNK uzorak/uzorci, i obrišite svoj nalog i podatke, u bilo kom trenutku.

FULL PRIVACY POLICY

In this document (the "Privacy Policy") we provide information on what personal information is collected and why, as well as how we use the personal information to provide you with a personalized, user-friendly experience on the Website. We also explain how you can view this personal information, control the way it is shared, or delete it.

This Privacy Policy is structured as follows:

1. CHANGES TO THIS PRIVACY POLICY
2. WHAT PERSONAL INFORMATION IS COLLECTED FROM YOU OR ABOUT YOU?
3. HOW DO WE USE YOUR PERSONAL INFORMATION?
4. LEGAL GROUNDS FOR THE PROCESSING OF PERSONAL INFORMATION
5. WILL MYHERITAGE DISCLOSE ANY OF YOUR PERSONAL INFORMATION TO THIRD PARTIES?
6. HOW DO YOU DELETE INFORMATION ABOUT YOURSELF OR YOUR FAMILY, OR REPORT IT TO US?
7. COOKIES AND NON-PERSONAL INFORMATION
8. SECURITY AND TRANSFER OF INFORMATION
9. DATA RETENTION
10. MANAGING YOUR PRIVACY
11. YOUR RIGHTS
12. DATA SUBJECT RIGHTS
13. GDPR
14. US STATE PRIVACY NOTICE
15. BRAZIL'S DATA PROTECTION LAW
16. SOUTH AFRICA'S DATA PROTECTION LAW
17. CHILDREN
18. CONTACTING US ABOUT PRIVACY

1. CHANGES TO THIS PRIVACY POLICY

If we decide to modify our Privacy Policy, we will issue an updated version of this Privacy Policy with an updated date legend and if the changes are material, we will also notify you via email or on our Website.

Use of the Website or the Service following any changes constitutes your acceptance of the revised privacy policy then in effect. If you would like us to cease using or storing your information in accordance with the revised policy, then delete your account or contact us at privacy@myheritage.com and ask us to do it for you.

Whenever this Privacy Policy is modified in substance, the label "updated" will be displayed prominently next to the "Privacy Policy" link in the footer of the Website pages. The "updated" label will be removed after 30 days. Please make sure you read our updated Privacy Policy before using our Website or Services. If you have questions about our changes, contact us at privacy@myheritage.com.

2. WHAT PERSONAL INFORMATION IS COLLECTED FROM YOU OR ABOUT YOU?

We collect information we believe is necessary to provide you with the Service. The amount of other personal information you decide to submit to MyHeritage is up to you.

Here are the types of personal information we request, collect or you provide:

1) Name, Contact Information and Payment Details: When you sign up for the Service, we ask for your name, gender and email address, as well as birth year and country. The birth year is collected to ensure that you comply with the Terms and Conditions with regards to underage and minor users. If you purchase a subscription or another product, we will need to know your postal address, phone number and payment details to facilitate payment and fulfillment.

2) Informacije o Vašoj Porodici i Drugima: Takođe možete uneti dodatne lične informacije o sebi i drugima tokom izgradnje Vašeg porodičnog stabla, sprovođenja porodičnog istraživanja na Vebsajtu ili na drugi način koristeći naše Usluge, npr. imena, srodstva, datume i mesta rođenja i smrti, kontakt informacije kao što su e-adresa, i fotografije. Takve informacije se takođe mogu uneti ako odaberete da koristite Porodičnu infografiku, Scribe AI i druge funkcije.

Ako odaberete da pozovete člana porodice ili drugu osobu da pregleda ili uredi Vaše porodično stablo, tražićemo od Vas e-adresu i ime te osobe. Prvo se morate uveriti da ste dobili njihovu saglasnost da prenesete njihove podatke MyHeritage-u, pre nego što ih pozovete.

Prilikom izgradnje porodičnog stabla, Vi odlučujete koje rođake ćete dodati u porodično stablo, da li da dodate preminule rođake, žive rođake ili oboje, i koje informacije da uključite o njima. Dodavanje živih rođaka u porodično stablo zahteva da dobijete njihovu prethodnu saglasnost. Pre dodavanja živih rođaka ispod zakonskog uzrasta u porodično stablo, morate dobiti saglasnost njihovog roditelja ili staratelja.

Ako odaberete da dodate audio snimak na fotografiju ili profil u Vašem porodičnom stablu, takvi snimci će biti sačuvani i biće dostupni za slušanje samo Vama i članovima na Vašem porodičnom sajtu. Možete ih obrisati u bilo kom trenutku.

3) Information from Public and Historical Records: We digitize, license and procure records from various sources, including birth, marriage and death certificates, census records, immigration lists, newspapers and other records. Such records may contain personal information relating to you.

4) DNK podaci: Podaci vezani za DNK se generišu i čuvaju kada koristite naše DNK usluge, tj. kada kupite naš DNK komplet, ili ako ste otpremili svoje DNK podatke koji su generisani od strane druge usluge testiranja DNK. Naše DNK usluge će izvući vašu DNK iz vašeg uzorka DNK ili će koristiti vaše otpremljene DNK rezultate, obraditi ih i sprovesti genetičku analizu kako bi vam pružile naše DNK izveštaje.

6) Your Comments and Opinions: If you post messages or comments on our blogs or Facebook accounts, or our message boards, we may capture that information.

7) Your Use of the Service: While you use our Service, we may collect information based on your interaction with our Website or from the devices or computers you use to access the Website, to enhance your experience of visiting the Website and understand how our Services are being used. This may include web log information, “clickstream” data (for example, the type of computer and browser you use, the address of the website from which you linked to the Website), page views and IP addresses.

8) Your Communications: Your communications with other users through the Service’s features (e.g., MyHeritage Inbox), as well as information you provide us in communications with our customer support team (e.g., support tickets), other representatives and/or information you provide while interacting and communicating with our automated virtual assistant, will be collected and recorded by us and, with respect to our automated virtual assistant, recorded by our service providers Intercom or OpenAI.

9) Your Survey Answers: If you voluntarily participate in any Surveys or questionnaires on the Service, we will collect the information you provide.

10) Your Health Questionnaire Information: Before providing you with the DNA Health Reports, we collect certain self-reported family health history information from you, about you and your family members using a questionnaire (the “Health Questionnaire Information” and the “Health Questionnaire”, respectively). In the USA, we are obligated to collect this information to comply with health regulations. Outside the USA, we are not obligated but we collect it for data consistency.

11) Third Party Account Authentication Services: You may link an account from Google or Apple to your account on our Service, for authentication. This will allow you to use your credentials from the other service to create a MyHeritage account or to sign in to MyHeritage, without having to enter details manually such as your email address. If you choose to do so, we will collect and use the information you authorized to share with us via that service, (for example, the email address for a connected Google or Apple account), in accordance with this Privacy Policy.

12) Informacije iz integracije sa genealoškim partnerima: Naši genealoški partneri kao što su Roots Magic i Family Historian („Genealoški partneri“) mogu nam proslediti genealoške informacije iz porodičnih stabala svojih korisnika putem integracije radi spajanja sa našim porodičnim stablima i snimcima. Ne dobijamo licencu za ove informacije koje šalju Genealoški partneri, mi ih ne prikupljamo i automatski se brišu nakon izračunavanja podudarnosti.
13) Vaši podaci o slikama: Ako koristite naše funkcije za fotografije kao što su Deep Nostalgia™, DeepStory, MyHeritage In Color™, MyHeritage Photo Enhancer, AI Time Machine™, PhotoDater™, Photo Scanner i/ili Family Infographics and Tribute Reel, obradićemo informacije dobijene sa fotografija koje postavite („Podaci o slikama“), kako bismo Vam pružili odgovarajuću uslugu. Ove funkcije za fotografije ne prikupljaju niti zadržavaju nikakve biometrijske informacije ili biometrijske identifikatore sa Vaših fotografija. Postavljanje fotografija ili bilo kojih drugih ličnih informacija živih pojedinaca na naše Usluge, zahteva da dobijete njihovu prethodnu saglasnost. Pre postavljanja fotografija ili bilo kojih drugih ličnih informacija maloletnika ili dece na Uslugu, morate dobiti saglasnost njihovog roditelja ili staratelja.

3. HOW DO WE USE YOUR PERSONAL INFORMATION?

1) Da bismo Vam pružili Uslugu: Vaše lične podatke prvenstveno koristimo za ispunjavanje svrhe(a) za koju/koje ste nam ih dostavili. Ove svrhe(a) uključuju prikazivanje Vašeg porodičnog stabla, ponovno pokretanje pretraga porodične istorije koje ste obavili na MyHeritage-u kako bismo Vam pronašli više snimaka, obradu Vaše pretplate i pružanje korisničke podrške. Takođe koristimo Vaše lične podatke da bismo Vam pružili Smart Matches™ i Record Matches za Vaše porodično stablo, da bismo obezbedili funkcije AI Biographer™ ili Scribe AI, da bismo Vam pružili smernice i uvide putem našeg AI agenta za genealogiju (GAIA), ili da bismo Vama i drugim članovima MyHeritage zajednice omogućili da međusobno komunicirate, i tako dalje.

Ako koristite naše DNK usluge: Obrađivaćemo i skladištiti Vaše uzorke DNK, sprovoditi genetske analize i obezbediti Vam DNK rezultate i DNK izveštaje. Ako su DNK podudaranja omogućena, uporedićemo Vaše DNK podatke sa podacima drugih korisnika kako bismo Vam pružili DNK podudaranja. Ako ste zainteresovani za DNK zdravstvene izveštaje, informacije iz zdravstvenog upitnika omogućiće nam da odredimo Vašu podobnost da ih primite. Za američke korisnike, DNK zdravstveni izveštaji se obezbeđuju po nalogu lekara. Možemo Vam dodati nove DNK zdravstvene izveštaje kako postanu dostupni.

2) To communicate with you: We may communicate with you for the purpose of informing you of updates or additions to the Service, or to seek feedback from you about the Service. Our communications with you will be conducted primarily via email, but may also be made via telephone, direct mail or another method of communication in some circumstances. If you do not want to continue to receive emails from us, you may opt out at any time by using the unsubscribe link listed in the email or by setting your Email Preferences. If you wish to opt out of other methods of communication, please contact us at privacy@myheritage.com.

3) To market our services: By signing up to the Service, you agree that we may use your contact information as well as information about your use of the Service, to offer you complementary MyHeritage products or services. Such promotional offers may be made via email, telephone or direct mail. We will never send you promotional offers by Text Message (SMS). The only Text Messages (SMS) you may receive from us are messages about upcoming birthdays and wedding anniversaries of close family members in your family if you opted-in to that specific feature.

If you do not want to receive marketing offers via email, you may opt out at any time by using the unsubscribe link listed in the email or by setting your Email and Communication Preferences. See the section on Email Preferences below. If you do not want to receive marketing offers via telephone, you can also do that via the Email and Communication Preferences. You can also instruct us to stop communicating with you by contacting us at privacy@myheritage.com or request this whenever you are speaking with any representative of MyHeritage.

The aggregated information gathered from you and other users through the Surveys may be used in our marketing, and such emails or promotional offers may be presented to you.

4) For internal business purposes: In order to improve the Service and to develop new products and services, we may use your personal information for internal data analysis, for studying how the Website is used, to help us diagnose problems and secure the Service, identifying usage trends and determining the effectiveness of promotional campaigns. For example, we may examine how much time visitors spend on each page of the Website and how they navigate through the Website, and use this information to improve the Website.

We use your IP address to deliver the Website and our Service to you and to help diagnose problems with our servers. Your IP address is also used to gather broad demographic information such as geographic distribution of our members. When you visit the Service for the first time, we use your IP address to suggest the Service to you in the language deemed most appropriate for the geographical region from which it originates.

5) Za sprovođenje istraživanja: Ukoliko ste dobrovoljno prihvatili DNK Informisani pristanak ili Individualni pristanak za deljenje podataka, možemo koristiti Vaše informacije (kao što su genetske informacije) za svrhe istraživanja kako je tamo navedeno. Prošireni projekat DNK istraživanja (kako je definisan u Individualnom pristanku za deljenje podataka) može uključivati deljenje deidentifikovanih informacija sa istraživačima trećih strana. Vaš informisani pristanak se može povući u bilo kom trenutku putem Veb-sajta. Vaš identitet i identitet članova Vaše porodice nikada nećemo otkriti u bilo kojoj publikaciji istraživačkih rezultata. Pročitajte naš DNK Informisani pristanak i naš Individualni pristanak za deljenje podataka da biste saznali više o MyHeritage DNK istraživačkom projektu i Proširenom DNK istraživačkom projektu.

4. LEGAL GROUNDS FOR THE PROCESSING OF PERSONAL INFORMATION

We are required to specify the purposes for which we process your personal information and the legal grounds upon which we rely when doing so. Please review the table elaborating our processing activities and the legal grounds for each activity.

5. WILL MYHERITAGE DISCLOSE ANY OF YOUR PERSONAL INFORMATION TO THIRD PARTIES?

LIČNE INFORMACIJE KOJE STE VI DALI, UKLJUČUJUĆI GENETSKE INFORMACIJE I ZDRAVSTVENE INFORMACIJE, NIKADA NEĆE BITI PRODATE NITI LICENCIRANE OD STRANE NAS TREĆIM STRANAMA, UKLJUČUJUĆI FARMACEUTSKE KOMPANIJE, VLADINE AGENCIJE ILI DRUGE KORPORACIJE, BEZ VAŠE IZRIČITE SAGLASNOSTI. NIKADA NEĆE BITI PRODATE NITI LICENCIRANE OD STRANE NAS OSIGURAVAJUĆIM KOMPANIJAMA ILI VAŠEM POSLODAVCU NI POD KOJIM OKOLNOSTIMA.nnOve zaštite pokrivaju sve što je povezano sa DNK, uključujući DNK uzorke, DNK rezultate, DNK izveštaje, DNK zdravstvene izveštaje, modele prepoznavanja lica (tj. biometrijske informacije) i tako dalje.nnNećemo pružati informacije organima za sprovođenje zakona, osim ako to ne zahteva važeći sudski nalog ili sudski poziv za genetske informacije.nnMyHeritage neće otkriti nijednu Vašu ličnu informaciju trećoj strani, osim u ograničenim okolnostima navedenim u nastavku:

1) With our service providers: We use several reputable third parties to perform various tasks for us, under the protection of appropriate agreements. For example, we use leading third party platforms to process payments from you (mainly Adyen, Stripe, BlueSnap and PayPal), to provide us with cloud storage services (mainly Amazon and Google Cloud), to assist us in marketing and advertising, consumer research analytics, development of new algorithms and services, fraud prevention, security and the processing of customer support requests. We use Artificial Intelligence (AI) technology powered by OpenAI to semantically analyze incoming customer support tickets in order to classify them according to their intent, for purposes of expediting and optimizing the processing of those tickets. Before any tickets are passed to OpenAI, we remove identifiable information (such as names and email addresses), and all tickets are deleted from OpenAI systems within 30 days. OpenAI does not use such data to train its models. For purposes of expediting and optimizing the processing of incoming customer support calls, we use a text-to-speech conversion service by Microsoft Azure, which helps us transcribe the content of incoming support calls. The calls are automatically deleted after conversion to text and are not saved by Microsoft.
Our automated virtual assistant is enabled by Intercom. Intercom operates as our service provider and will not use your personal information for any purpose but to provide us with the service and improve it.

If you choose to use the AI Record Finder™ feature, the information that you provide in the chat interface when using the feature will be shared with OpenAI and processed to provide you with the search results. If you choose to use the AI Biographer™ feature, it will use OpenAI to summarize information contained in MyHeritage’s database and external public sources to create a biography of an individual.

If you choose to use the Scribe AI feature, the materials you upload will be processed by Google to provide you with insights, transcriptions and historical analysis of those materials.

If you choose to use our Genealogy AI Agent (GAIA), the information you provide during your interactions, including personal data, will be processed using AI models hosted within MyHeritage’s Amazon Bedrock infrastructure and on AI models operated by Perplexity.

If you choose to use our DeepStory feature, note that we use text-to-speech conversion services provided by Microsoft Azure and Amazon Polly to facilitate the DeepStory feature. The text is promptly deleted after it is converted to a voice file and is not stored by these services.

We use Google Customer Reviews to collect feedback about our services. If you approve Google sending you a survey, please note that your email, order delivery date, your country and the content of your review will be processed by Google as a Controller and therefore will be subject to Google’s privacy policy.

If you choose to use our Photo Tagger feature, note that it uses facial recognition technology powered by Amazon. This feature is not enabled by default and requires your explicit consent.

If you choose to use our Live Memory feature or our Tribute Reel feature, your still photos will be transformed into a video clip using this party generative AI technology by Nanoble Pte., OpenAI and/or Google.

If you choose to use our Family Infographics feature, names, life events and photos from your family tree will be processed by Google to create the infographics.

In the case of DNA Services, we use fulfillment and shipping companies (mainly Jay Group and Monta) as well as the specialized DNA lab Gene by Gene, located in Texas, USA to process, extract and store DNA samples. These third-parties are only given access to the minimal information needed to perform their auxiliary functions and are prohibited from using it for other purposes.

Ako se odlučite da koristite proizvod Ancient Origins, onda će, uz Vašu izričitu saglasnost, MyHeritage obraditi Vaše DNK podatke kako bi izračunao 25-dimenzionalni vektor izveden poređenjem DNK podataka sa referencom modernih i drevnih populacija koje su postojale pre vekova i milenijuma, a poznat je kao DeepAncestry Koordinate ("Vektor"). Vektor će zatim biti anonimno podeljen sa partnerom MyHeritage-a, IllustrativeDNA (bez Vašeg imena, e-adrese ili bilo kojih drugih identifikacionih informacija) tako da oni mogu kreirati rezultate Ancient Origin koje će MyHeritage prikazati. IllustrativeDNA se obavezao da neće koristiti Vektor osim za pružanje usluge nama, te da će ga obrisati odmah nakon svake sesije.

Ukoliko odlučite da koristite MyHeritage proizvod Genetske osobine DNK, mi ćemo obraditi vaše DNK podatke (uz vašu izričitu saglasnost) kako bismo ispitali specifične genetske markere za koje je poznato da utiču na fizičke, lične i bihevioralne karakteristike. Zatim ćemo vam predstaviti vaše personalizovane Izveštaje o osobinama DNK. Ovi izveštaji su kreirani korišćenjem tehnologije licencirane od našeg partnera SelfDecode, koja radi na našoj sopstvenoj infrastrukturi. Nikakvi DNK podaci ili drugi lični podaci se ne dele sa SelfDecode-om. Imajte na umu da su Izveštaji o osobinama DNK pruženi isključivo u informativne i zabavne svrhe. Nisu namenjeni dijagnostikovanju, sprečavanju ili lečenju bilo koje bolesti ili medicinskog stanja. Mnoge osobine su pod uticajem više faktora, uključujući okruženje, životni stil i porodičnu istoriju. Genetske varijante obično objašnjavaju samo mali deo varijacija koje se primećuju među pojedincima. Ne bi trebalo da menjate svoju ishranu, vežbanje, lekove ili zdravstveno ponašanje na osnovu Izveštaja o osobinama DNK. Uvek potražite savet svog lekara ili drugog kvalifikovanog zdravstvenog radnika u vezi sa vašim zdravljem, medicinskim stanjem ili lečenjem.

Određeni Izveštaji o zdravlju i dobrobiti DNK kreirani su korišćenjem tehnologije licencirane od našeg partnera SelfDecode, koja radi na našoj sopstvenoj infrastrukturi. Nikakvi DNK podaci ili drugi lični podaci se ne dele sa SelfDecode-om.

Za obradu porudžbina za MyHeritage DNK Health Upgrades od klijenata koji borave u Sjedinjenim Američkim Državama, sarađujemo sa nezavisnom mrežom potpuno licenciranih, sertifikovanih lekara i genetskih savetnika, PWNHealth, LLC (www.pwnhealth.com) („PWNHealth“). PWNHealth pruža lekarski nadzor i genetsko savetovanje, kako je propisano za usklađenost. U svrhu pregleda od strane lekara i genetskog savetnika u PWNHealth-u, vaši lični podaci, uključujući informacije iz zdravstvenog upitnika, DNK rezultate i DNK zdravstvene izveštaje, biće poverljivo podeljeni sa PWNHealth-om.
Za obradu zahteva korisničke podrške, koristimo, pored naših zaposlenih, i firmu za korisničku podršku TELUS International Services Limited koja upravlja timovima za korisničku podršku u naše ime u Rumuniji.

With respect to third-parties outside the European Economic Area, we have taken steps to ensure your personal information is adequately protected, as required by applicable law.

2) With members of your family site, your Smart Matches™ (if enabled), and your DNA Matches (if enabled):

Information you upload to your family site will be available to all members of your family site.

Smart Matches™ is a technology developed and owned by MyHeritage to find matches between family trees, by looking for individuals that they have in common. Smart Matches™ are very useful in that they facilitate discoveries of unknown relatives and reuniting families whose ties have been disconnected over time. Other MyHeritage users may receive notifications regarding Smart Matches™ between individuals in their family tree and individuals in your family tree. Smart Matches™ may also be found on living individuals in your tree. If you are concerned about the privacy of your family tree, to the extent that you do not wish to allow potential relatives to find and view parts of it, you can disable Smart Matches™ for your family tree(s). By default, Smart Matches™ are enabled. If Smart Matches™ are enabled, users of MyHeritage’s Genealogy Partners may receive Smart Matches with your family tree. Such matches are not bi-directional: you will not receive Smart Matches™ with the users of MyHeritage’s Genealogy Partners. Visit our Help Center to learn more about Smart Matches.

DNK podudaranja su ključna karakteristika naših DNK usluga, za sve MyHeritage DNK komplete. Ako koristite naše DNK usluge, kada su DNK podudaranja omogućena, vaši DNK rezultati će biti upoređeni sa drugim korisnicima i mogu biti povezani sa vašom stranicom profila, a DNK genealoški izveštaji će uključivati listu vaših potencijalnih rođaka, na osnovu DNK. Svaka osoba koja se podudara sa vašom DNK moći će da vidi količinu DNK koju imate zajedničku sa njom, predviđenu porodičnu vezu između vas, i neke vaše lične podatke kao što su vaše ime za prikaz, vaša država prebivališta, vaša procena etničke pripadnosti i genetske grupe, i druge informacije o profilu, u zavisnosti od vaših podešavanja privatnosti (ali nijedno od vaših DNK podudaranja neće moći da vidi vaše DNK zdravstvene izveštaje). Ako se pronađe DNK podudaranje između Vas (ili bilo koje druge osobe čiji ste Vi DNK menadžer) i drugog pojedinca čiji su DNK rezultati pohranjeni u našoj bazi podataka, oboje ćete biti obavešteni o podudaranju, pod uslovom da ste oboje omogućili DNK podudaranje u svojim podešavanjima privatnosti. DNK podudaranja mogu imati značajne lične implikacije jer mogu otkriti neočekivane porodične veze. Ovo može otkriti veze koje nisu podržane DNK, ili DNK može ukazati na veze koje su u suprotnosti sa postojećim vezama u vašem porodičnom stablu. Ako koristite DNK usluge i zabrinuti ste zbog implikacija DNK podudaranja, možete onemogućiti DNK podudaranja za svoj profil i za bilo koji drugi profil čiji ste Vi DNK menadžer. Kada su DNK podudaranja onemogućena, vaša DNK neće biti upoređena sa drugim ljudima, neće biti pronađena nikakva DNK podudaranja, i sva prethodno pronađena DNK podudaranja biće izbrisana. Ako niste u mogućnosti ili ne želite da se nosite sa posledicama i bilo kakvim mogućim negativnim uticajem takvih zaključaka, ne bi trebalo da nam podnosite DNK uzorke i/ili DNK rezultate, i trebalo bi da izbrišete svoje DNK rezultate i DNK izveštaje. Posetite naš Centar za pomoć da saznate više o DNK podudaranjima.

3) In legal or privacy circumstances: if required of us by law or during legal proceedings, or to prevent fraud and cybercrime.

4) Za istraživanje: Ako ste se izričito složili sa Informisanom saglasnošću za DNK ili Saglasnošću za deljenje individualnih podataka, za istraživačke svrhe navedene u njima, Vaši deidentifikovani podaci mogu biti korišćeni u istraživačkim studijama koje objavljuje MyHeritage ili podeljeni sa saradnicima trećih strana, uvek bez identifikacionih informacija kao što su Vaše ime, e-adresa itd. Lične informacije koje ste Vi dali, uključujući genetske informacije i zdravstvene informacije, nikada neće biti prodate ili licencirane od strane nas trećim stranama, bez Vaše izričite saglasnosti. Pročitajte našu Informisana saglasnost za DNK i Saglasnost za deljenje individualnih podataka da biste saznali više o istraživačkom projektu MyHeritage DNK i proširenom istraživačkom projektu DNK.

5) U slučaju akvizicije MyHeritage: U slučaju da MyHeritage, njegovo poslovanje, ili suštinski sva njegova imovina ili akcije, budu stečeni, spojeni, reorganizovani ili preneti, uključujući i u vezi sa stečajem, likvidacijom ili sličnim postupcima, Vaši lični podaci mogu biti obrađeni i preneti na entitet koji preuzima ili prima kao deo te transakcije, bez obzira na bilo šta suprotno navedenom u ovoj Politici privatnosti. Uslovi ove Politike privatnosti nastaviće da se primenjuju na Vaše lične podatke prenete novom entitetu.

6. HOW DO YOU DELETE INFORMATION ABOUT YOURSELF OR YOUR FAMILY, OR REPORT IT TO US?

Deleting your account: See instructions for deleting your account. This will irreversibly delete not only your account and the personal data you’ve entered but also your family sites, family trees, DNA data and health data.

Brisanje Vaših DNK rezultata i DNK izveštaja, i uništavanje Vašeg DNK uzorka: Vaši DNK rezultati i DNK izveštaji (uključujući, ako je primenljivo, izveštaje Drevno poreklo, Vektor i izveštaje o genetskim osobinama) su pod Vašom kontrolom i možete ih obrisati u bilo kom trenutku koristeći funkciju brisanja sa stranice "Upravljanje DNK kompletima" na Vebsajtu. Takođe možete zatražiti od naše Korisničke podrške da to učini za Vas. Na Vaš zahtev, uništićemo DNK uzorak koji ste dali Vi ili Vaš DNK uzorak koji nam je druga osoba dala uz Vašu dozvolu, u bilo kom trenutku. Da biste zatražili uništenje Vašeg DNK uzorka, kontaktirajte nas na privacy@myheritage.com.

Deleting your Health Questionnaire Information: you may delete your Health Questionnaire Information by deleting your account or contacting our Customer Support.

Deleting or amending information that others have posted about you or your family: If the information was posted in a family site where you are a member, you may delete it. Otherwise, if you are not able to delete or amend such information posted by another member, contact us at privacy@myheritage.com. We will then correspond with you to understand the specific information that you want to have deleted and will then proceed to delete it for you and resolve the matter promptly.

For disputes or issues with other personal information on the Website about you: You may contact us at privacy@myheritage.com. If you are a registered member of the Website, and you contact us with a request pertaining to information that you entered into the Website, we ask that you communicate to us from the same email address that you used to register to the Website. Otherwise, we may need to verify your identity before considering your request.

In case you need extra assistance, you may email us at privacy@myheritage.com to request us to help delete any information that you wish to have deleted, and your request shall be carried out promptly by our staff unless it is examined and believed to be illegitimate.
You can also contact our legal EU/EEA representative, Evgeny Inberg, via email at: eurepresentative@myheritage.com.

7. COOKIES AND NON-PERSONAL INFORMATION

Cookies
We make use of browser cookies and similar automated means of data collection technologies to enhance your experience of visiting the Website, for example, to avoid displaying certain messages to you more than once, to save your login details so you won’t need to re-enter them each time you wish to log in, or to remember the display language you previously selected so you won't need to select it each time you visit the Website. You can disable or delete cookies from your computer if you wish, but certain parts of our service may not work correctly or at all if you do so. For more information about our use of cookies and similar automated means of data collection, and how you can choose to disable or delete them, please see our Cookie Policy. For more information about cookies including how to set your internet browser to reject cookies please go to www.allaboutcookies.org

Other non-personal information
When you visit our Website, we may automatically collect non-personal information about you, such as the website from which you have come to our Website, your computer type, screen resolution, Operating System version, mobile device details (if applicable) and Internet browser. We may also collect non-personal information such as demographic data, for example your geographic area. Non-personal information also includes personal information that has been aggregated in a manner such that the end-product does not personally identify you or any other user of the Website, for example, by using personal information to calculate the percentage of our users from a particular country or who are female. Because non-personal information does not personally identify you, we may use such non-personal information for any purpose. In addition, we reserve the right to share such non-personal information.
Some web browsers and devices permit you to broadcast a preference that you not be “tracked” online. We do not modify your online experience based upon whether such a signal is broadcast.

8. SECURITY AND TRANSFER OF INFORMATION

When you provide us with any personal information, that personal information may be transferred to and stored by us in our secure data centers which may provide a different level of protection for personal information than in your country of residence. By providing us with personal or genetic information, you should be aware that it will be transferred, processed and stored in our data centers, located in the United States. You understand that DNA samples will be stored in the United States as provided in the Terms and Conditions.

MyHeritage preduzima odgovarajuće korake kako bi osigurao da se prenosi ličnih podataka obavljaju u skladu sa važećim zakonom i pažljivo upravljaju radi zaštite vaših prava i interesa u vezi sa privatnošću. U skladu s tim, prenosi su ograničeni na zemlje koje su prepoznate kao one koje pružaju adekvatan nivo pravne zaštite ili gde možemo biti sigurni da su uspostavljene alternativne zaštitne mere za zaštitu vaših prava na privatnost. Posebno se oslanjamo na standardne ugovorne klauzule Komisije EU. Imate pravo da nas kontaktirate za više informacija o zaštitnim merama koje smo preduzeli.

You acknowledge that in the event that you download your DNA Results: 1) such download will create a copy that is not protected by MyHeritage’s security and privacy settings; 2) such download and the storage of your DNA Results after you have downloaded it, shall all be made at your own risk; and 3) MyHeritage will not have any control over the downloaded DNA Results and shall not be liable to you or to any third party in connection with such download and/or storage.

We implement and maintain reasonable security, appropriate to the nature of the personal information that we collect, use, retain, transfer or otherwise process. We are committed to developing, implementing, maintaining, monitoring, and updating a reasonable information security program, but no such program can be perfect; in other words, all risks cannot reasonably be eliminated. Data security incidents and breaches can occur due to vulnerabilities, criminal exploits or other factors that cannot reasonably be prevented. Accordingly, while our reasonable security program is designed to manage data security risks and thus help prevent data security incidents and breaches, it cannot be assumed that the occurrence of any given incident or breach results from our failure to implement and maintain reasonable security.

You are responsible for keeping your password for the Service confidential. MyHeritage requires you to not share your password with anyone. MyHeritage requires you to not use the same password that you use on MyHeritage on any other service.

MyHeritage will comply with applicable laws in the event of any breach of the security, confidentiality, or integrity of your personal information and, where we consider appropriate or where required by applicable law, notify you via email, in the most expedient time possible and without unreasonable delay, insofar as it is consistent with any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

9. DATA RETENTION

Zadržaćemo Vaše lične podatke samo onoliko dugo koliko je potrebno da ispunimo svrhu(e) za koju su prikupljeni i da bismo se pridržavali važećih zakona. To znači da Vaše lične podatke čuvamo onoliko dugo koliko je potrebno za pružanje naših usluga, osim u slučajevima kada imamo zakonit osnov za njihovo čuvanje na duži vremenski period (na primer, nakon isteka Vaše pretplate, možda i dalje imamo legitiman interes da koristimo Vaše kontakt podatke za marketing naše usluge Vama). Takođe, zadržavamo lične podatke koji su nam potrebni za izvršavanje nerešenih zadataka i za ostvarivanje naših zakonskih prava i potraživanja, kao i zadržavamo određene lične podatke koje moramo čuvati zakonski obavezni period (u potonjem slučaju, obrada takvih informacija od strane nas je ograničena).

In some cases, where you or we delete your content, copies of that information may remain viewable elsewhere to the extent any such copy has been shared with others, was otherwise distributed pursuant to your privacy settings, or was copied or stored by other users. For example, a part of your family tree may have been copied by other users into their own family tree. Removed and deleted information may persist in backup copies for a limited time for our internal business purposes, but it will not be available to you or other users.

Čuvanje DNK uzoraka

Svi DNK uzorci se čuvaju u našoj laboratoriji za testiranje u Sjedinjenim Državama. Mi možemo zadržati DNK uzorak, osim ako ili dok okolnosti ne zahtevaju da uništimo DNK uzorak, što Vi možete zatražiti u bilo kom trenutku tako što ćete nas kontaktirati koristeći dole navedene kontakt podatke, ili ako on više nije pogodan za potrebe testiranja. Možemo čuvati DNK uzorke tokom perioda od deset (10) godina za dodatna genetska testiranja, uvek pod uslovom da prethodno dobijemo Vašu izričitu saglasnost za takvo dodatno testiranje.

10. MANAGING YOUR PRIVACY

You can control how you share personal information by changing your privacy settings in the following areas:

11. YOUR RIGHTS

You may revise your personal information by adjusting your account settings. You also have the right to ask MyHeritage to amend any personal information it holds about you if it is inaccurate or misleading as to any matter of fact. MyHeritage has instituted a process for verifying that the person making a request is the customer about whom we have collected information. We may ask you to provide identifying information to compare it to the personal information already maintained by us. We may require a more stringent verification process depending on the sensitivity of the personal information involved. Any request to amend personal Information in MyHeritage's records should be in writing and addressed by email to privacy@myheritage.com.

12. DATA SUBJECT RIGHTS

MyHeritage members residing in the European Union, the European Economic Area, Andorra, Argentina, Australia, Brazil, California, Canada, Faroe Islands, Guernsey, Hong Kong, Israel, Isle of Man, Japan, Jersey, Mexico, New Zealand, Singapore, South Korea, Switzerland, Uruguay, and other jurisdictions have certain data subject rights. For members located in the European Economic Area, those rights include those set out below (and related limitations). For those members residing outside of the European Economic Area, these rights vary, but they may include the following rights, which may be subject to certain exemptions: 1.1 The right to access information held about you. This right can normally be exercised free of charge. However, we reserve the right to charge an appropriate administrative fee where permitted by applicable law. 1.2 The right to object to processing which has our legitimate interests as its lawful basis (see "Legal Grounds for the Processing of Personal Information" section above). 1.3 The right to obtain a portable copy of personal information which is processed on the basis of your consent, or which is necessary for the performance of a contract between us (see "Legal Grounds for the Processing of Personal Information" section above). 1.4 The right to request rectification or restriction of the information we process about you. 1.5. The right to withdraw your consent when we rely on this legal basis to process your personal information (see "Legal Grounds for the Processing of Personal Information" section above). 1.6 The right to request deletion of your personal information. Any request should be in writing and addressed to MyHeritage by email at privacy@myheritage.com or through customer support. MyHeritage will use reasonable efforts to supply personal information about you on its files. MyHeritage shall endeavor to respond as soon as practicably possible. MyHeritage will make every effort to resolve all requests that we receive. However, if you are dissatisfied with our response to a request, you may have the right to lodge a complaint. Without limitation, in jurisdictions where the GDPR applies (i.e., the European Economic Area and the United Kingdom), you have the right to lodge a complaint with the data protection supervisory authorities.

13. GDPR

MyHeritage has taken steps to ensure compliance with all applicable privacy laws, including the general data protection regulation (GDPR).

14. US STATE PRIVACY NOTICE

For information regarding privacy rights you may have under US state laws and related disclosures, please see our US State Privacy Notice.

15. BRAZIL'S DATA PROTECTION LAW

16. SOUTH AFRICA'S DATA PROTECTION LAW

17. CHILDREN

Our Services are not directed or targeted to children under the age of 13, and MyHeritage does not knowingly collect personally identifiable information from children under the Minimum Age (for more information, see section "Underage Users" in our Terms and Conditions). If MyHeritage learns that a child under the Minimum Age has provided personally identifiable information to the Website, we will use reasonable efforts to remove such information from our files. If you provide information about a child, you, as parent or legal guardian, consent to the processing and use of such information by us in accordance with this Privacy Policy.

18. CONTACTING US ABOUT PRIVACY

If you have any questions about this Privacy Policy, the practices of this Website, or your dealings with this Website, you can contact our Data Protection Officer (DPO) via email at dpo@myheritage.com, our dedicated privacy email address at privacy@myheritage.com or our legal EU representative, Evgeny Inberg, via email at: eurepresentative@myheritage.com.
You can also contact the DPO if you wish to request access to or receive information about the personal information that we maintain about you, and have such information deleted. If you have legitimate reason, you can oppose the processing that was carried out with your personal information. Note that the right to access certain personal information may be limited in some circumstances.